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Developing local promo strategies after Loss Of Exclusivity (LOE)

06. 02. 2018.

Pharma promotion in a highly competitive genericized market becomes more and more challenging. Today’s generic companies are not just manufacturers of cheap drugs but masters...

Modern marketing approach in pharmacies, from both sides of the counter

19. 01. 2018.

  Pharma marketing was always innovative and one of few to be copied and imitated by other industries. It is a sensitive mix of research, strategy,...

Facebook Pages are gone, now what?

12. 01. 2018.

Should have known it's coming: Facebook Pages are gone from News Feed, in order to make more room for friend's posts. Now what? (more…)